By KATHRYN BERMINGHAM
A LOCAL radio station has been recognised for its broadcast of a footy match to eradicate homophobia.
Emerald radio station 3MDR-97.1fm received two national awards for its coverage of the inaugural Pride Cup football match between Yarra Glen and Yarra Junction in May of this year.
The station was awarded the ‘Excellence in Community Participation – Community Outlook (Saturday 1pm-2pm) Pride Cup Special’ as well as the ‘Troy Garner Excellence in Sport Programming – YVMDFNL Game of the Day – Pride Cup Round Three’.
The Pride Cup is an initiative designed to promote diversity in sport. Driven by Jason Ball, the first Australian Rules Footballer to declare himself as gay, the cup aims to strike a blow against homophobia on the field.
Station president Robert Gearon said that the achievement reflected a long-standing commitment to local issues.
“The award is an affirmation of 3DMR’s commitment to supporting inclusion, equality and diversity in the broader community.”
Jason Ball said that coverage of the cup was crucial to spreading its important message.
“One of the objectives of the Pride Cup was to send a message to the local community that country football can be a welcoming place for the LGBTI community.
“3DMR’s coverage of not only the match but also the big issues surrounding the day with in-depth interviews and commentary really helped to drive that message.”
The station plans to again provide in-depth coverage of the Pride Cup in 2015. Other supporters include the AFL, Netball Australia, JOY 94.9, No To Homophobia and Beyondblue.
