Puffing Billy Railway is inviting the community to help shape the future of one of Victoria’s most iconic tourist destinations, as planning begins for the transformation of its Belgrave Station precinct.
The initiative is part of a Key Area Plan (KAP), supported by the Victorian Government’s Enabling Tourism Fund 2024, aimed at creating a safer, more accessible and inclusive space that reflects the unique character of Puffing Billy while enhancing its vital role in regional tourism.
Puffing Billy Railway’s group manager of visitor experience, Nicoleta Giurgiu said the goal is to create a more welcoming, connected precinct for everyone who interacts with it – from tourists to volunteers.
“The goal is to transform the Puffing Billy Railway Belgrave Station Precinct into a more welcoming, accessible and functional place for everyone who uses it,” Ms Giurgiu said.
“Puffing Billy Railway is one of Victoria’s most iconic tourist attractions, but some of the precinct’s infrastructure needs to be modernised. We want to improve things like access, signage and amenities so that the site feels connected to the Belgrave township and works better for visitors, staff, volunteers and the local community.”
The planning process will rely heavily on community participation, with a range of consultation opportunities available between 9 August and 31 August 2025.
Ms Giurgiu said community involvement is essential to ensure the plan reflects a wide range of voices and experiences.
“Locals, visitors, volunteers and traders all experience the precinct differently, and we want to make sure their ideas and concerns are reflected in the plan,” she said.
“The feedback we receive will directly influence what gets improved, prioritised or preserved. It’s a chance to be part of something long-term and will help shape how this iconic place continues to serve the community and future generations.”
While final outcomes will be shaped by public input, proposed improvements could include better signage, safer pedestrian access, stronger links to the Belgrave township and upgraded facilities.
Enhancements to staff and volunteer amenities are also on the table.
The KAP will also play a key role in supporting Puffing Billy’s long-term tourism value.
“If the precinct is easier to navigate, more welcoming and better connected to the town, it encourages people to stay longer, explore more and come back again,” Ms Giurgiu said.
“A stronger arrival experience doesn’t just benefit the railway but also supports local businesses, adds to the regional story and helps ensure Puffing Billy continues to thrive well into the future.”
Puffing Billy Railway Board Chair Mr Tim North OAM KC said the planning process is an opportunity to future-proof the precinct.
“This is about future-proofing a treasured icon,” Mr North said.
“We want to improve facilities for our visitors, volunteers and staff, ensure the precinct is accessible and functional, and strengthen Puffing Billy’s role in the region’s tourism economy.”
Puffing Billy Railway’s chief executive officer, Stefanie Straub said the project is about designing a space that works for everyone.
“We’re creating a plan that’s as much for locals as it is for visitors,” Ms Straub said.
“Whether you ride the train, work nearby, or live in the hills, your voice matters in shaping a precinct that’s safe, inclusive and welcoming for everyone.”
The community can take part in the planning process by completing an online survey, requesting a hardcopy survey from the Puffing Billy Railway team, or joining one of the upcoming workshops.
“This project is about more than just physical upgrades,” Ms Giurgiu said.
“It’s about reimagining how a heritage icon can continue to thrive in a changing world.”
To learn more and have your say by Sunday 31 August 2025, visit conversationco.com.au/puffing-billy-railway.
