Local business owner Lee Li revels in excellence after being named a finalist in six categories at the AusMumpreneur Awards.
The categories for which Ms Li has been nominated include the Sustainability Award, Product Design Award, Creative Entrepreneur Award, Global Brand Award, Handmade Business Award and B2B Service Award.
The mum of two currently runs two businesses, Leeli and Co, a global consultancy that helps brands develop ideas and Leeli Design, a handmade jewellery label.
“What inspired me wasn’t just a love for design, but the desire to build something meaningful
and lasting. Creativity sparked the dream. Resilience kept it alive. Innovation continues to move it forward,” Ms Li said.
Having previously sold her jewellery at Belgrave’s Ticker Art Studio, her brand and colourfully crafted designs would be well-known throughout the Hills.
According to Ms Li, being both a mum and business owner has its benefits.
“Running my own business gives me the flexibility to be present for my family at the moments that matter most,” Ms Li said.
“I’m proud to show my daughters what’s possible, that you can lead global brands and still prioritise love, creativity and connection.
“It’s not always easy. But every challenge grows you, and there’s such fulfilment in building something that reflects your values.”
Ms Li has over 18 years of experience, starting in the UK selling handmade bracelets and attending craft fairs.
After a setback in her career, being made redundant at a major Australian fashion brand, Ms Li found a way to bounce back, while helping others build their businesses along the way.
However, the past 12 months in particular were the reason she received a high amount of praise.
Over the past year, Ms Li continued her long-standing collaboration with Super Smalls, a kids accessory company, was invited to Paris and Milan Fashion Week with her jewellery business, Leeli Design and was preparing for an upcoming launch of a new book.
Whilst building a business can be considered challenging, Ms Li offered up some advice.
“Be clear on your why, that’s what carries you through the highs and lows. Expect to wear every hat at first, but don’t be afraid to collaborate or outsource,” Ms Li said.
“Stay in your own lane, build something true to you, and remember: fail forwards – it’s all part of the creative process.”
The categories will be awarded at a gala at the AusMumpreneur Conference on 11-12 August in Geelong.
